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Phone: (508) 581-5950 Address: 460 Southbridge Street, Auburn, MA 01501
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Military & First Responders get up to $700 off MSRP on select BMW motorcycles.

Military & First Responders get up to $700 off MSRP on select BMW motorcycles.

ELIGIBLE MODELS

2025 model year cash off MSRP:

$300 off 2025 F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, F 900 XR

$500 off 2025 R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR

$700 off 2025 K 1600 B, K 1600 Grand America, K 1600 GTL, M 1000 R, M 1000 XR, R 1300 GS, R 1300 GS Adventure, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

2026 model year cash off MSRP:

$300 off 2026 F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, F 900 XR

$500 off 2026 R 12 G/S, R 12 nineT, S 1000 R, S 1000 RR, S 1000 XR

$700 off 2026 K 1600 B, K 1600 Grand America, K 1600 GTL, M 1000 R, M 1000 RR, M 1000 XR, R 1300 R, R 1300 RS, R 1300 RT, R 1300 GS, R 1300 GS Adventure

Offer details:

Eligible customers include Active Duty, First Responders, Veterans, Retirees, Reservists and their immediate family members.

Qualification for the incentive requires the verification of the military member through http://ID.me to generate an offer code. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new BMW Motorrad models without a prior retail sale. Eligible military member or immediate family member must be the purchaser.

Purchasers are eligible for one Military or First Responder Purchase incentive with vehicle delivery between January 1, 2026 and December 31, 2026.

Offer is applied against MSRP and is available on purchase of select new model year 2025 or 2026 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet and models not listed do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May be combined with other special appreciation purchase offers including, but not limited to, Military and First Responder programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities. BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

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2026 BMW F 800 GS
2026 BMW F 800 GS

2026 BMW F 800 GS
Stock #: CX1469
VIN: WB10K5304T6N24236
Mileage: 5
Exterior Color: BLACK
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MSRP:
$15,135
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2026 BMW F 900 XR
2026 BMW F 900 XR

2026 BMW F 900 XR
Stock #: CX1460
VIN: WB10R0307T6N03945
Mileage: 5
Exterior Color: BLACK
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MSRP:
$16,280
NATIONAL STANDARD RATE
FOR 12-48 MONTHS:
− $0
Final Price:
$16,280
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Dealer Comments

4.9% FOR 12-36 MONTHS 5.9% FOR 37-60 MONTHS OR NATIONAL STANDARD RATE FOR 12-48 MONTHS ENDS 6/30/2026 2026 BMW F 900 XR – Adventure Sport VersatilityAdrenaline meets long-distance capability. The 2026 BMW F 900 XR is the ultimate adventure sport blend, offering the upright, commanding riding position of an adventure bike with the precise handling and sharp agility of a sportbike. Whether you are slicing through daily traffic, attacking weekend twisties, or packing up for a multi-state tour, the F 900 XR delivers pure thrills without sacrificing comfort.Key HighlightsPunchy Parallel-Twin Engine: The 895cc motor puts down crisp, torque-heavy performance exactly where you need it, making overtaking effortless and corner exits exhilarating.Sport-Touring Ergonomics: Enjoy an upright seating position, adjustable windshield, and ergonomics designed to keep you fatigue-free for miles on end.Advanced Technology: Packed with BMW's premium rider aids, crisp TFT display, and selectable ride modes to handle whatever the road throws at you.

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2026 BMW F 900 GS
2026 BMW F 900 GS

2026 BMW F 900 GS
Stock #: CX1449
VIN: WB10K6300T6M64347
Mileage: 5
Exterior Color: BLUE
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MSRP:
$17,615
NATIONAL STANDARD RATE FOR 12-48 MONTHS
+ $1000 CASH:
− $1,000
Final Price:
$16,615
Request Information
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Dealer Comments

3.9% FOR 12-36 MONTHS 4.9% FOR 37-60 MONTHS OR NATIONAL STANDARD RATE FOR 12-48 MONTHS + $1000 CASH ENDS 6/30/2026 The Ultimate Middleweight Off-Road Master: 2026 BMW F 900 GS Dominating dirt trails and open highways alike, the 2026 BMW F 900 GS is engineered for riders who demand true enduro capability without sacrificing agility. Shaving an impressive 31 pounds off its predecessor and gaining a massive boost in top-end power, this lean, mean machine transitions flawlessly from daily pavement to technical backcountry routes. Performance & Powertrain 895cc Parallel-Twin Engine: Pushing out a commanding 105 horsepower and 68.6 lb-ft of torque, the upgraded engine features a 270-degree firing interval that delivers a punchy, aggressive V-twin-like bark. Akrapovič Titanium Silencer: Comes standard from the factory, offering a rich exhaust note and significant weight savings. Optimized Weight Distribution: Clocking in at a nimble 483 lbs (curb weight), the redesigned, ultra-lightweight plastic fuel tank and slim tail section keep the center of gravity low for maximum maneuverability.

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2026 BMW F 900 GS
2026 BMW F 900 GS

2026 BMW F 900 GS
Stock #: CX1457
VIN: WB10K6304T6N04820
Mileage: 5
Exterior Color: BLUE
Save Vehicle
MSRP:
$17,790
$1000 CUSTOMER CASH:
− $1,000
Final Price:
$16,790
Request Information
Schedule a Test Ride

Dealer Comments

3.9% FOR 12-36 MONTHS 4.9% FOR 37-60 MONTHS OR NATIONAL STANDARD RATE FOR 12-48 MONTHS + $1000 CASH ENDS 6/30/2026 The Ultimate Middleweight Off-Road Master: 2026 BMW F 900 GS Dominating dirt trails and open highways alike, the 2026 BMW F 900 GS is engineered for riders who demand true enduro capability without sacrificing agility. Shaving an impressive 31 pounds off its predecessor and gaining a massive boost in top-end power, this lean, mean machine transitions flawlessly from daily pavement to technical backcountry routes. Performance & Powertrain 895cc Parallel-Twin Engine: Pushing out a commanding 105 horsepower and 68.6 lb-ft of torque, the upgraded engine features a 270-degree firing interval that delivers a punchy, aggressive V-twin-like bark. Akrapovič Titanium Silencer: Comes standard from the factory, offering a rich exhaust note and significant weight savings. Optimized Weight Distribution: Clocking in at a nimble 483 lbs (curb weight), the redesigned, ultra-lightweight plastic fuel tank and slim tail section keep the center of gravity low for maximum maneuverability.

... Read more

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2026 BMW F 900 GS Adventure
2026 BMW F 900 GS Adventure

2026 BMW F 900 GS Adventure
Stock #: CX1448
VIN: WB10K7304T6M92318
Mileage: 5
Exterior Color: GREEN
Save Vehicle
MSRP:
$19,000
NATIONAL STANDARD RATE FOR 12-48 MONTHS
+ $1000 CASH:
− $1,000
Final Price:
$18,000
Request Information
Schedule a Test Ride

Dealer Comments

3.9% FOR 12-36 MONTHS 4.9% FOR 37-60 MONTHS OR NATIONAL STANDARD RATE FOR 12-48 MONTHS + $1000 CASH ENDS 6/30/2026 Unleash Your Adventure: The New 2026 BMW F 900 GS AdventureReady to conquer the horizon? The 2026 BMW F 900 GS Adventure is engineered for the long haul, combining serious off-road capability with elite touring comfort. Whether you're crossing continents or navigating rugged backcountry trails, this machine is built to handle it all.Key Highlights:Unstoppable Performance: Powered by a responsive parallel-twin engine that delivers crisp power right when you need it.Touring-Ready Endurance: Equipped with a high-capacity fuel tank and rugged protective elements so you can go further without hesitation.Premium Styling: Finished in an eye-catching, modern color scheme that commands attention on and off the asphalt.

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